Wild Nutrition is an award-winning Food-Grown® supplements brand founded by nutritional therapist Henrietta Norton. They came to the studio at the very beginning of their journey, looking for a brand identity that would feel credible in the wellbeing space without slipping into clichés.

Working closely with the founders, I developed a visual identity system centred on calm, understated typography, a refined colour palette and tactile packaging that reflects the quality of the ingredients. The packaging and print materials were designed to feel like objects you want to hold on to – amber glass, clear hierarchy and generous whitespace – while still working hard on busy shelves and online listings.

Over time the work has expanded to include advertising, point of sale, printed literature and digital assets, keeping the brand coherent as the business has grown into new ranges and markets.

Inka Distribution is a family owned distribution company specialising in natural and ethical brands across France and neighbouring territories.

Founded by Joselo Reyes Del Rio and Daniel Doguet, Inka brings together deep industry experience with a principled belief in the intelligence and power of nature. The business exists to support pioneering wellness brands, helping them reach people through trusted, meaningful and long term partnerships.