Brand Identity Design

A strong brand is more than a logo. It's the personality, visual language and story that shape how people experience your business.

Cross creates thoughtful, enduring brand identities for ambitious businesses, charities and cultural organisations. Every project begins by understanding what makes you different, before developing a visual identity that's distinctive, memorable and built to last.

Whether you're launching something new or refreshing an established organisation, the aim is always the same: to create a brand that feels authentic, earns trust and gives you confidence across every touchpoint.

Recent work includes identities for food brands, healthcare, charities, hospitality and the arts.