Wild Nutrition is an award-winning Food-Grown® supplements brand founded by nutritional therapist Henrietta Norton. They came to the studio at the very beginning of their journey, looking for a brand identity that would feel credible in the wellbeing space without slipping into clichés.

Working closely with the founders, I developed a visual identity system centred on calm, understated typography, a refined colour palette and tactile packaging that reflects the quality of the ingredients. The packaging and print materials were designed to feel like objects you want to hold on to – amber glass, clear hierarchy and generous whitespace – while still working hard on busy shelves and online listings.

Over time the work has expanded to include advertising, point of sale, printed literature and digital assets, keeping the brand coherent as the business has grown into new ranges and markets.

Modify provides coaching, programmes and resources to support personal development and behaviour change. The founder needed a brand that could carry quite complex subject matter in a way that felt structured, optimistic and grounded.

I developed a calm, typographic identity anchored by a distinctive wordmark and a system of coloured tabs and frames that echo the idea of editing and re-framing. This language carries through into a substantial 244-page workbook, notebooks, worksheets and a content-rich website.

The design emphasises clarity and usability: generous margins, clear hierarchy and simple diagrams make the material approachable, while cohesive visuals across print and digital give the brand a strong, professional presence.

Tom The Fish is an independent frozen food brand specialising in high-quality fish, seafood and ready-to-cook dishes, delivered direct to customers’ freezers. The brief was to create a brand and e-commerce experience as polished and trustworthy as a premium supermarket, while retaining the warmth of a small, hands-on business.

I developed a confident visual identity and Shopify site focused on clarity, appetite appeal and ease of use. Ongoing work spans packaging, social content, email and seasonal campaigns, helping the brand grow while remaining distinctly Tom The Fish.