Inka Distribution
Inka Distribution specialises in pallets, pallet boxes and reusable containers that make transport and logistics more efficient and sustainable. They needed a refreshed brand and website that would communicate clearly to B2B customers while elevating their position in a competitive market.
The visual identity uses strong, engineered forms and a confident typographic hierarchy to mirror the reliability of their products, combined with a restrained industrial colour palette. On the website, product information is structured for easy comparison and quoting, with clear calls to action and straightforward language.
Photography, icons and diagrams were developed to help explain product benefits at a glance, supporting sales conversations and enabling the team to use the site as a practical tool day to day.
Client endorsement
'“Working with Cross+Co was a great experience. I value their professionalism and experience. I am delighted with the design that they’ve have come up with for our website and branding and they’ve been amazing at translating ideas into impacting visuals and has helped us create the brand that we had in mind.”
Charlotte Le Callonec, Director, Inka Distribution
