Wild Nutrition
Wild Nutrition is an award-winning Food-Grown® supplements brand founded by nutritional therapist Henrietta Norton. They came to the studio at the very beginning of their journey, looking for a brand identity that would feel credible in the wellbeing space without slipping into clichés.
Working closely with the founders, I developed a visual identity system centred on calm, understated typography, a refined colour palette and tactile packaging that reflects the quality of the ingredients. The packaging and print materials were designed to feel like objects you want to hold on to – amber glass, clear hierarchy and generous whitespace – while still working hard on busy shelves and online listings.
Over time the work has expanded to include advertising, point of sale, printed literature and digital assets, keeping the brand coherent as the business has grown into new ranges and markets.
Client endorsement
“Andy worked with us since Wild Nutrition was simply a concept, helping us to bring it to life as an active and successful business. Working on the brand identity of Wild Nutrition as well as numerous in-house graphic design projects, Andy can apply his skills to many things. Andy also happens to be a very likeable and unique character and so I can wholeheartedly recommend him as a person and a professional!”
Henrietta Norton, Co-Founder of Wild Nutrition