PrimaryMatters

PrimaryMatters works in the education space, providing resources and support for primary schools. The brand needed to feel trustworthy to school leaders and parents, while still having enough warmth and character to resonate with children.

I created a flexible visual system built around simple geometric shapes and a friendly, legible typeface, paired with a colour palette that feels bright without being childish. The graphic language scales from small digital icons to larger infographics and print pieces, making it easy to explain programmes and concepts.

The identity supports a wide range of materials – from presentations and downloads to workshop resources – giving the organisation a coherent, professional presence in a crowded sector.