Deli Class

Deli Class is a family-run Italian deli, café and wine bar in Horsell, Woking, celebrating the food and wine of southern Italy. The team wanted a brand that captured the warmth and generosity of the deli, while giving them tools to promote events, catering and retail products.

The visual identity leans into classic Italian cues – expressive script typography, rich earthy colours and simple line illustrations – but keeps layouts contemporary and uncluttered. I designed menus, signage, printed promotions and a Squarespace e-commerce site that allows customers to order hampers and products online.

Together, these elements give Deli Class a distinctive presence both on the high street and online, reflecting the atmosphere of the space and helping them communicate consistently with their loyal local audience.