Better fish, without the supermarket.
Tom the Fish is an independent frozen food brand delivering high-quality fish and ready-to-cook food directly to customers. I developed the brand identity and Shopify website to combine the quality and confidence of a premium food brand with the warmth of a small, hands-on business.
Andy has provided a fantastic design service and helped us tremendously with our marketing and strategy. He also designed and developed our Shopify e-commerce website. We have used Andy for all our design and brand needs now for several years and we would not go to anyone else. He tailors all of his work to the needs of our business at that time and therefore has helped our brand to evolve alongside our business as we have grown.”
Tom the Fish
The identity was built around clear typography, bold colour and a straightforward approach to product communication. Across packaging, photography, digital content and campaigns, the brand has developed into a distinctive and consistent presence that makes buying and enjoying frozen fish feel simple and appealing.
