An award-winning Food-Grown® supplements brand for women, challenging the status quo in nutrition.
I developed the brand identity for Wild Nutrition, a new kind of supplements brand built around its Food-Grown® approach to nutrition. The challenge was to create a distinctive visual identity for a brand challenging the conventions of the category, combining a natural, grounded feel with the credibility and quality needed to stand apart in a growing market. The resulting identity brought together considered typography, a distinctive colour palette and tactile packaging to create a confident and recognisable presence.
“Andy worked with us since Wild Nutrition was simply a concept, helping us to bring it to life as an active and successful business. Working on the brand identity of Wild Nutrition as well as numerous in-house graphic design projects, Andy can apply his skills to many things. Andy also happens to be a very likeable and unique character and so I can wholeheartedly recommend him as a person and a professional!”
Henrietta Norton, Co-Founder of Wild Nutrition
The identity was applied across the original range of supplements, packaging, printed materials and digital communications, creating a flexible system that could support the brand as it grew. The work established a strong visual foundation for Wild Nutrition, helping it move beyond the familiar language of the supplements category and communicate its approach with clarity and confidence.
