Guildford Jazz
Guildford Jazz is a not-for-profit community arts organisation bringing some of Britain’s leading jazz musicians to local audiences through intimate gigs, festivals and education projects. The brief was to revitalise their brand so it reflected the energy and quality of the music while remaining welcoming and accessible.
The new identity combines expressive hand-drawn illustration with clear, legible typography, creating a visual rhythm that feels both playful and organised. A flexible colour system helps differentiate series such as regular club nights, BEAT youth events and special concerts, while keeping everything recognisably “Guildford Jazz”.
I then took this language across the website, social media templates, posters, programmes and tote bags, making it easier for the team to promote events consistently and for audiences to recognise the organisation at a glance.
Andy worked with us to revamp our brand, creating a new design which has revolutionised our brand perception. He took the time and trouble to understand us from the inside out, and as a result produced a brand design that captures perfectly both who we are and our appeal to our audience, and has helped us deliver the design online on our new website, across social media and in printed flyers and brochures. We’re so happy and grateful for his help, I can’t recommend him highly enough!
Marianne Windham, Director of Guildford Jazz