Guildford Jazz
Guildford Jazz is a not-for-profit community arts organisation bringing some of Britain’s leading jazz musicians to local audiences through intimate gigs, festivals and education projects. The brief was to revitalise their brand so it reflected the energy and quality of the music while remaining welcoming and accessible.
The new identity combines expressive hand-drawn illustration with clear, legible typography, creating a visual rhythm that feels both playful and organised. A flexible colour system helps differentiate series such as regular club nights, BEAT youth events and special concerts, while keeping everything recognisably “Guildford Jazz”.
I then took this language across the website, social media templates, posters, programmes and tote bags, making it easier for the team to promote events consistently and for audiences to recognise the organisation at a glance.
