New House Art Space
New House Art Space is a creative hub in the centre of Guildford, home to artist studios, a contemporary gallery and a rolling programme of exhibitions and events. The team needed a visual identity and website that could hold together many voices while keeping the character of the building and community.
The solution began with a flexible wordmark and typographic system inspired by the geometry of the building and the variety of work shown there. I collaborated with resident artists to create bespoke fonts, illustrations and graphic textures so the identity genuinely grew out of the community it represents.
On the website, clear navigation and bold use of imagery make it easy to explore studios, the gallery and upcoming events, while maintaining a consistent visual thread. The brand now gives New House a strong platform for marketing, wayfinding and event promotion across print, digital and within the building itself.
“Andy was instrumental in capturing the essence of New House Art Space through his thoughtful visual identity branding. This was far more than just creating a website; Andy fully embraced the ethos of our progressive art space. He innovatively collaborated with the artists in the building to design bespoke fonts, assets, and graphics, infusing our space with a personal and completely original flair that truly stands out. Andy’s dedication to understanding and enhancing our brand exceeded all our expectations.
Lauren Thompson, Manager of New House Art Space