New House Art Space
New House Art Space is a creative hub in the centre of Guildford, home to artist studios, a contemporary gallery and a rolling programme of exhibitions and events. The team needed a visual identity and website that could hold together many voices while keeping the character of the building and community.
The solution began with a flexible wordmark and typographic system inspired by the geometry of the building and the variety of work shown there. I collaborated with resident artists to create bespoke fonts, illustrations and graphic textures so the identity genuinely grew out of the community it represents.
On the website, clear navigation and bold use of imagery make it easy to explore studios, the gallery and upcoming events, while maintaining a consistent visual thread. The brand now gives New House a strong platform for marketing, wayfinding and event promotion across print, digital and within the building itself.
