Empowering teachers, transforming education.
Primary Matters is focused on the transformative power of primary education, bringing together three core educational pillars. I developed the brand identity to capture the energy, creativity and sense of possibility that comes with learning at this stage.
The identity reimagines the classic primary colour palette through cyan, yellow and vibrant magenta, with a three-set Venn diagram representing the relationship between the three pillars. A playful paint burst adds a sense of creativity and hands-on learning, creating a bright and energetic visual language.
