Tom the Fish

Tom The Fish is an independent frozen food brand specialising in high-quality fish, seafood and ready-to-cook dishes, delivered direct to customers’ freezers. The brief was to create a brand and e-commerce experience as polished and trustworthy as a premium supermarket, while retaining the warmth of a small, hands-on business.

I developed a confident visual identity and Shopify site focused on clarity, appetite appeal and ease of use. Ongoing work spans packaging, social content, email and seasonal campaigns, helping the brand grow while remaining distinctly Tom The Fish.

Andy has provided a fantastic design service and has helped us out tremendously with our marketing and strategy through the development of our brand as a business. He’s also designed and developed our Shopify e-commerce website. We have used Andy for all our design and brand needs now for several years and we would not go to anyone else. He tailors all of his work to the needs of our business at that time and therefore has helped our brand to evolve alongside our business as we have grown.”

Tom B, founder of Tom the Fish

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