Tom the Fish
Tom The Fish is an independent frozen food brand specialising in high-quality fish, seafood and ready-to-cook dishes, delivered direct to customers’ freezers. The brief was to build a brand and e-commerce presence that felt as trustworthy and polished as a premium supermarket, while still reflecting the personality of a small, hands-on business.
I created a visual identity that balances warmth and clarity: a bold logotype, confident colour palette and straightforward typography, paired with appetising photography and simple, honest copy. The Shopify website was designed and developed to make browsing, choosing and understanding products effortless, with a strong focus on clarity around provenance, cooking methods and storage.
Ongoing work includes packaging, social content, email campaigns and seasonal promotions, ensuring the brand can evolve alongside the business while staying recognisably “Tom The Fish”.
Andy has provided a fantastic design service and has helped us out tremendously with our marketing and strategy through the development of our brand as a business. He’s also designed and developed our Shopify e-commerce website. We have used Andy for all our design and brand needs now for several years and we would not go to anyone else. He tailors all of his work to the needs of our business at that time and therefore has helped our brand to evolve alongside our business as we have grown.”
Tom B, founder of Tom the Fish