At a Loss
AtaLoss is a UK-wide charity providing signposting and resources for people who have been bereaved, helping them find appropriate support wherever they live. They needed a coherent brand and website that could bring together a large amount of information for individuals, churches and partner organisations.
The identity for AtaLoss balances clarity and compassion: a clean logotype, soft but distinctive colour palette and simple graphic devices that gently guide the eye without overwhelming the content. Across printed materials, event resources, training packs and digital assets, the system keeps messaging consistent while allowing for different audiences and sub-brands such as Loss & Hope and The Bereavement Journey.
The website is designed as a practical hub, making it easy for users to search for local support, explore resources and understand next steps at their own pace.
