At a Loss
AtaLoss is a UK-wide charity providing signposting and resources for people who have been bereaved, helping them find appropriate support wherever they live. They needed a coherent brand and website that could bring together a large amount of information for individuals, churches and partner organisations.
The identity for AtaLoss balances clarity and compassion: a clean logotype, soft but distinctive colour palette and simple graphic devices that gently guide the eye without overwhelming the content. Across printed materials, event resources, training packs and digital assets, the system keeps messaging consistent while allowing for different audiences and sub-brands such as Loss & Hope and The Bereavement Journey.
The website is designed as a practical hub, making it easy for users to search for local support, explore resources and understand next steps at their own pace.
“Andy is an absolutely brilliant designer and so much more than that to us. He has an instinctive understanding of tone, especially important when working with a bereavement charity, and consistently creates designs that feel compassionate, clear, and appropriate while still being engaging and professional. He’s developed branding and a website for us that works seamlessly across all areas of our work, from community support and signposting through to fundraising and professional training, always maintaining consistency without losing warmth or impact. Andy is incredibly thoughtful, responsive, and calm under pressure, delivering work to an exceptionally high standard even when timelines are tight.
We genuinely consider Andy an integral part of our team. He’s dependable, creative, and always a pleasure to work with. He never disappoints.”
Deborah Auty, Director of Communications & Development, AtaLoss