Cross is an independent design studio creating clear, enduring identities and digital experiences.
The studio works with charities, start-ups and small businesses across the UK to craft bold, confident brands and thoughtful websites that feel authentic, intuitive and easy to use. The focus is simple: design that helps organisations communicate clearly, stand out for the right reasons and grow with purpose.
Agency experience without the overheads. Strategic, purposeful design delivered with clarity and focus.
Brand identities for ambitious small businesses
Brand strategy and visual identity
Every identity begins with clarity. Cross helps organisations define who they are, what they offer and how they want to be experienced. This strategic foundation shapes visual directions that feel purposeful and true to the people behind them.
Logo design, typography and colour systems
Practical visual toolkits balance distinction with usability. Logos, type systems, colour palettes and imagery are created to work seamlessly across print, digital and social, giving brands a strong and consistent foundation for growth.
Packaging, print and campaign materials
From product packaging and brochures to posters and launch campaigns, each piece is designed to communicate clearly and feel carefully considered. Everything strengthens the brand rather than adding noise.
Thoughtful websites that are easy to live with
E-commerce and content-managed websites
Cross designs and builds sites on Shopify, Squarespace and WordPress, prioritising custom layouts and purposeful content structures over generic themes. Platforms are tailored to client goals and audiences alike.
Clear structure and user experience
Good UX starts with clarity. Navigation, content flows and calls to action are planned so visitors immediately understand the offer and how to take the next step.
Easy-to-maintain content systems
Websites should work long after launch. Flexible templates, editable sections and clean style systems make updates straightforward and empower in-house teams.
Design support across print, packaging and campaigns
Print and packaging design
Cross provides creative support across print and packaging, campaign materials and ongoing content. Each project maintains consistency while feeling fresh and adaptable.
Campaigns and social content
We support brands with ongoing creative for seasonal campaigns, events, email marketing and social media. The visual language stays consistent while still feeling fresh and adaptable.
Templates and brand toolkits
As brands grow, consistency becomes essential. Cross builds guidelines, templates and asset libraries to make internal content creation easier and keep everything cohesive.
We;d love to hear about your project. Whether you need a new brand, a website or ongoing design support, feel free to get in touch.
Let’s work together.
Featured project
Wild Nutrition is an award-winning supplements brand, founded by nutritional therapist Henrietta Norton, who partnered with the studio at the start of their journey to create a credible, understated identity for the wellbeing space. The visual system combines calm typography, a refined palette and tactile packaging that reflects ingredient quality.
The work has grown over time to include packaging, print, advertising and digital assets as the brand expands.
“Andy worked with us since Wild Nutrition was simply a concept, helping us to bring it to life as an active and successful business. Working on the brand identity of Wild Nutrition as well as numerous in-house graphic design projects, Andy can apply his skills to many things. Andy also happens to be a very likeable and unique character and so I can wholeheartedly recommend him as a person and a professional!”
Henrietta Norton, Co-Founder of Wild Nutrition
Services we offer
We help brands find clarity through thoughtful design. From early strategy and identity work to websites, packaging and ongoing creative support, our services are built to scale with you.
Print & Packaging
Packaging Design
Layout & Editorial
Marketing Collateral
Posters & Campaign Assets
Branding & Identity
Brand Strategy
Naming
Logo Design
Visual Identity Systems
Brand Guidelines
Digital & Web
Website Design
Squarespace & Shopify Builds
UX & UI Design
Content Planning
Ongoing Website Support
Consultancy & Creative Support
Art Direction
Brand Audits
Social Content Design
Creative Retainers
